FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE - koreascholar

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FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE

Rubab Ashiq, Marie Haikel-El-Sabeh

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URLhttps://db.koreascholar.com/Article/Detail/442934

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1021-1022

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion Sustainability Advocacy Mindful Consumption Digital

저자

Rubab Ashiq(University of Leeds, UK)
Marie Haikel-El-Sabeh(Institut Mines-Télécom Business School, France)

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