UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION - koreascholar

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UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION

Marc Pocsay, Qiwei Han, Maximilian Kaiser

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442935

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1023

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Online Grocery Cart Shopping Segmentation

저자

Marc Pocsay(Nova School of Business and Economics, Portugal)
Qiwei Han(Nova School of Business and Economics, Portugal)
Maximilian Kaiser(University of Hamburg / Grips Intelligence, Germany)

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