EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS - koreascholar

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EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442936

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1024

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Congruence Consumer Preference AI Luxury Brand

저자

Kyung Hoon Kim(Changwon National University, Republic of Korea)
Huanzhang Wang(Jiangnan University, China)
Mengmeng Zhang(Jiangnan University, China)
Xinran Wang(Peking University, China)
Honglei Liu(Dalian University of Foreign Languages, China)

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