FROM CANVAS TO COUTURE: THE INFLUENCE OF ARTIFICATION ON LUXURY BRANDING - koreascholar

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FROM CANVAS TO COUTURE: THE INFLUENCE OF ARTIFICATION ON LUXURY BRANDING

Marta Massi, Andrea Rurale, José I. Rojas-Méndez, Andrea Vocino, Alessandra Ricci

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442937

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1025

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Couture Artification Luxury Branding

저자

Marta Massi(Athabasca University, Canada)
Andrea Rurale(Bocconi University, Italy)
José I. Rojas-Méndez(Carleton University, Canada)
Andrea Vocino(Deakin University, Australia)
Alessandra Ricci(SDA Bocconi, Italy)

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