TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS - koreascholar

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TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS

Xiaofei Bai, Hao Zhang

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URLhttps://db.koreascholar.com/Article/Detail/442939

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1027

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Luxury AI-Design Luxury Product Virtual Space

저자

Xiaofei Bai(Northeastern University, Shenyang, P.R. China, China)
Hao Zhang(Northeastern University, Shenyang, P.R. China, China)

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