THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC) - koreascholar

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THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442940

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1028

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Customer Relationship CRM IMC

저자

Vera Butkouskaya(HSE University, Russia)

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