HOW VIRTUAL HUMAN-GENERATED CONTENT WORKS FOR LUXURY PRODUCT PROMOTION - koreascholar

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HOW VIRTUAL HUMAN-GENERATED CONTENT WORKS FOR LUXURY PRODUCT PROMOTION

Huimin Xu, Juran Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442941

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1029

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Human Virtual Tourism Product Experience Perceived Inspiration Purchase Intention Recommended Intention

저자

Juran Kim(Jeonju University, Republic of Korea)
Huimin Xu(Jeonju University, Republic of Korea)

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