THE IMPACT OF DIGITAL ASSISTANT DEVICE CHARACTERISTICS ON RECOMMENDATION ACCEPTANCE AND PRUCHASE INTENTIONS: FROM THE PERSPECTIVE OF PSYCHOLOGICAL DISTANCE AND MENTAL IMAGERY VIVIDNESS - koreascholar

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THE IMPACT OF DIGITAL ASSISTANT DEVICE CHARACTERISTICS ON RECOMMENDATION ACCEPTANCE AND PRUCHASE INTENTIONS: FROM THE PERSPECTIVE OF PSYCHOLOGICAL DISTANCE AND MENTAL IMAGERY VIVIDNESS

Bingcan Li, Yasha Cao, Rukun Zhang

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URLhttps://db.koreascholar.com/Article/Detail/442945

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1033

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital Assistant Device Characteristics Acceptance Purchase Intention Mental Imagery Vividness

저자

Bingcan Li(School of media and communication, Shenzhen University, China)
Yasha Cao(School of media and communication, Shenzhen University, China)
Rukun Zhang(School of media and communication, Shenzhen University, China)

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