HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS - koreascholar

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HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS

Xin Jean Lim, Jun-Hwa Cheah

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442972

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1035

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Influencers Information Processing Tourism Livestreams

저자

Jun-Hwa Cheah(University of East Anglia, UK)
Xin Jean Lim(Sun Yat-sen University, China)

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