HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS - koreascholar

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HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS

Yun Ho Park, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442974

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1037

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AI Services High End Retail Financial Products

저자

Kyung Hoon Kim(Changwon National University, Republic of Korea)
Yun Ho Park(Changwon National University, Republic of Korea)

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