AI SERVICES IN EMOTIONAL AND COGNITIVE SCENARIOS: THE MEDIATING ROLES OF PERCEIVED FAIRNESS AND PERSONALIZATION IN SERVICE QUALITY PERCEPTION - koreascholar

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AI SERVICES IN EMOTIONAL AND COGNITIVE SCENARIOS: THE MEDIATING ROLES OF PERCEIVED FAIRNESS AND PERSONALIZATION IN SERVICE QUALITY PERCEPTION

Feng Li, Zhe Song, Huanzhang Wang

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URLhttps://db.koreascholar.com/Article/Detail/442975

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1038

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Services Fairness Personalization Service Quality

저자

Feng Li(Jiangnan University, China)
Zhe Song(Jiangnan University, China)
Huanzhang Wang(Jiangnan University, China)

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