A STORY TO SELL: THE INFLUENCE OF STORYTELLING AND INFLUENCER-PRODUCT FIT ON THE EFFECTIVENESS OF INFLUENCER MARKETING - koreascholar

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A STORY TO SELL: THE INFLUENCE OF STORYTELLING AND INFLUENCER-PRODUCT FIT ON THE EFFECTIVENESS OF INFLUENCER MARKETING

Juan Shan, Ling Jiang, Annie Cui, Wenxin Zhou

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URLhttps://db.koreascholar.com/Article/Detail/442977

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1040

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

StorytellingProduct FitEffectivenessInfluencer Marketing

저자

Juan Shan(Shanghai University, China)
Ling Jiang(University of Quebec in Montreal, Canada)
Annie Cui(West Virginia University, United States)
Wenxin Zhou(East China Normal University, China)

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