A STORY TO SELL: THE INFLUENCE OF STORYTELLING AND INFLUENCER-PRODUCT FIT ON THE EFFECTIVENESS OF INFLUENCER MARKETING - koreascholar

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A STORY TO SELL: THE INFLUENCE OF STORYTELLING AND INFLUENCER-PRODUCT FIT ON THE EFFECTIVENESS OF INFLUENCER MARKETING

Juan Shan, Ling Jiang, Annie Cui, Wenxin Zhou

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URLhttps://db.koreascholar.com/Article/Detail/442977

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1040

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Storytelling Product Fit Effectiveness Influencer Marketing

저자

Wenxin Zhou(East China Normal University, China)
Annie Cui(West Virginia University, United States)
Ling Jiang(University of Quebec in Montreal, Canada)
Juan Shan(Shanghai University, China)

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