HOW DO CORPORATE SOCIOPOLITICAL ACTIVISM ORIENTED MARKET EXITS AFFECT FIRM PERFORMANCE? EVIDENCE FROM CORPORATE EXODUS FROM RUSSIA AMIDST THE 2022 RUSSO-UKRAINIAN WAR - koreascholar

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HOW DO CORPORATE SOCIOPOLITICAL ACTIVISM ORIENTED MARKET EXITS AFFECT FIRM PERFORMANCE? EVIDENCE FROM CORPORATE EXODUS FROM RUSSIA AMIDST THE 2022 RUSSO-UKRAINIAN WAR

Di Fan, Wenjun Shu, Xiao Zhang, Maggie Dong

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URLhttps://db.koreascholar.com/Article/Detail/442979

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1042

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Political Consumerism Firm Performance 2022 Russo–Ukrainian War

저자

Maggie Dong(UNSW, Australia)
Xiao Zhang(Hong Kong Shue Yan University, Hong Kong)
Wenjun Shu(The Hong Kong Polytechnic University, Hong Kong)
Di Fan(The Hong Kong Polytechnic University, Hong Kong)

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