THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES - koreascholar

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THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES

Qiyuan Wang, Phyllis Wang, David Peng

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442981

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1044

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Large Language Models Hotel Reviews TripAdvisor Repurchase Intent

저자

Qiyuan Wang(Hong Kong Polytechnic University, Hong Kong)
Phyllis Wang(Renmin University of China, China)
David Peng(Lehigh University, United States)

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