15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA - koreascholar

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15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA

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URLhttps://db.koreascholar.com/Article/Detail/442988

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1052

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Self-concelpt Congruency Brand Social Media

저자

Amy Yau(Cardiff University, UK)

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