CONSUMER -VI INTERACTION EFFECT ON SOURCE CREDIBILITY AND PURCHASE INTENTION - koreascholar

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CONSUMER -VI INTERACTION EFFECT ON SOURCE CREDIBILITY AND PURCHASE INTENTION

Yang-Im Lee, Peter Trim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442989

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1053

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumer -VI interaction Source Credibility Purchase Intention

저자

Yang-Im Lee(University of Westminster, UK)
Peter Trim(Birkbeck, University of London, UK)

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