HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS? - koreascholar

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HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?

Rawan Hamdan, Husni Kharouf, Yan Sun

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442991

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1055

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Scarcity Self-congruity Ownership Engagement

저자

Rawan Hamdan(Oxford Brookes University, UK)
Husni Kharouf(Oxford Brookes University, UK)
Yan Sun(Oxford Brookes University, UK)

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