ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR - koreascholar

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ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR

Xiang Wang, Joonheui Bae, Sunghun Bae, Kunlun Xue

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URLhttps://db.koreascholar.com/Article/Detail/442995

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1059

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Algorithmic Bias Recommendations Ethical Backlash

저자

Xiang Wang(The Hong Kong Polytechnic University, Hong Kong)
Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)
Sunghun Bae(The Hong Kong Polytechnic University, Hong Kong)
Kunlun Xue(The Hong Kong Polytechnic University, Hong Kong)

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