CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES - koreascholar

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CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES

Kunlun Xue, Joonheui Bae, Sunghun Bae, Xiang Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442998

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1062

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Marketing Disconfirmation Credibility Discrepancy

저자

Kunlun Xue(The Hongkong Polytechnic University, Hong Kong)
Joonheui Bae(The Hongkong Polytechnic University, Hong Kong)
Sunghun Bae(The Hong Kong Polytechnic University, Hong Kong)
Xiang Wang(The Hong Kong Polytechnic Univesity, Hong Kong)

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