AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL - koreascholar

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AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL

Elena Sharko, Vera Rebiazina, Eduard Tunkevichus

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443001

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1065

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Personalization Marketing Satisfaction e-grocery Market

저자

Elena Sharko(HSE University, Russia)
Vera Rebiazina(HSE University, Russia)
Eduard Tunkevichus(HSE University, Russia)

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