FRAMING FEAR SIGNALS IN DIGITAL MEDIA: HOW NARRATIVE TRANSPORTATION SHAPES CHINESE TOURISTS' DECISION HESITANCY TOWARD SOUTHEAST ASIAN DESTINATIONS - koreascholar

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FRAMING FEAR SIGNALS IN DIGITAL MEDIA: HOW NARRATIVE TRANSPORTATION SHAPES CHINESE TOURISTS' DECISION HESITANCY TOWARD SOUTHEAST ASIAN DESTINATIONS

Beibei Chen, Ha Kyung Lee, Jueru Chen

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443003

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1067

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital MediaSignalNarrative TransportationTravel Behaviour

저자

Beibei Chen(Guangxi Arts University, China)
Ha Kyung Lee(Chungnam National University, Republic of Korea)
Jueru Chen(Zhejiang Yuexiu University, China)

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