AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING - koreascholar

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AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING

Abhimanyu Bhattacharya, Satadruta Mookherjee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443005

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1069-1070

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Gife-givingSocial BondMindsetUnbiased ChoiceCommunication Content

저자

Abhimanyu Bhattacharya(University of Alabama, United States)
Satadruta Mookherjee(Grenoble Ecole de Management, France)

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