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AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/443005
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Abhimanyu Bhattacharya(University of Alabama, United States)
  • Satadruta Mookherjee(Grenoble Ecole de Management, France)