CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE - koreascholar

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CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE

Rukun Zhang, Yiling Liu, Bingcan Li

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443009

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1074

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-generated Product Online Shopping Word-of-mouth

저자

Rukun Zhang(Shenzhen University, China)
Yiling Liu(Shenzhen University, China)
Bingcan Li(Shenzhen University, China)

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