DARK SIDE OF CSR RELATED-CAMPAIGNS OF TRUE PRICES: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS - koreascholar

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DARK SIDE OF CSR RELATED-CAMPAIGNS OF TRUE PRICES: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443013

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1078

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

CSR Price Emotion Loyalty Food Customers

저자

Doreen Pick(Merseburg University of Applied Sciences, Germany)

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