MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING - koreascholar

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MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING

Heejung Park, Narang Park, Matthew Lunde

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443014

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1079

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Green Consumption Well-being Sustainable Consumption Resource-Advantage Theory

저자

Heejung Park(Northern Michigan University, United States)
Narang Park(Northern Michigan University, United States)
Matthew Lunde(University of Minnesota Duluth, United States)

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