DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING - koreascholar

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DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING

Hui-Wen Teng, Hsing-Lun Liu, Yu-Chen Hung, Kuo-Chin Wang, De-Yen Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443016

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1081

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Cross Culture Michelin Restaurant Celebrity Chef

저자

Hui-Wen Teng(National Taiwan Normal University, Taiwan)
Hsing-Lun Liu(National Taiwan Normal University, Taiwan)
Yu-Chen Hung(Singapore University of Social Sciences, Singapore)
Kuo-Chin Wang(National Taiwan Normal University, Taiwan)
De-Yen Liu(National Taiwan Normal University, Taiwan)

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