THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE - koreascholar

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THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE

Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443027

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1094

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Transparency Attitude Procedural Justice

저자

Xiang Wang(The Hong Kong Polytechnic University, Hong Kong)
Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)
Kunlun Xue(The Hong Kong Polytechnic University, Hong Kong)
Sunghun Bae(The Hong Kong Polytechnic University, Hong Kong)

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