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THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL

Neulonbit Oh, Qi Jiang, Yeojin Choi, Charles R. Taylor, Eunju Ko
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/443031
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1098
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
AI-generated Safety EducationGenerative AIChildren's Safety ClothingHealth Belief ModelBehavioral Intention
저자
  • Neulonbit Oh(Yonsei University, Republic of Korea)
  • Qi Jiang(Changwon National University, Republic of Korea)
  • Yeojin Choi(Yonsei University, Republic of Korea)
  • Charles R. Taylor(Villanova University, United States)
  • Eunju Ko(Yonsei University, Republic of Korea)
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