THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL - koreascholar

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THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL

Neulonbit Oh, Qi Jiang, Yeojin Choi, Charles R. Taylor, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443031

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1098

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-generated Safety Education Generative AI Children's Safety Clothing Health Belief Model Behavioral Intention

저자

Eunju Ko(Yonsei University, Republic of Korea)
Charles R. Taylor(Villanova University, United States)
Yeojin Choi(Yonsei University, Republic of Korea)
Qi Jiang(Changwon National University, Republic of Korea)
Neulonbit Oh(Yonsei University, Republic of Korea)

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