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GENERATIVE AI IN ADVERTISING: THE EFFECT OF AI DISCLOSURE AND CULTURAL DISTANCE ON DESTINATION VISIT INTENTION

Jingya Huang, Bing Han, Hua Fan
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  • URLhttps://db.koreascholar.com/Article/Detail/443033
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1100
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Generative AIDestination AdvertisementCultural DistanceAdvertisement SkepticismVisit Intention
저자
  • Jingya Huang(Chongqing Technology and Business University, China)
  • Bing Han(Shanghai University of International Business and Economics, China)
  • Hua Fan(Shanghai International Studies University, China)
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