GENERATIVE AI IN ADVERTISING: THE EFFECT OF AI DISCLOSURE AND CULTURAL DISTANCE ON DESTINATION VISIT INTENTION - koreascholar

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GENERATIVE AI IN ADVERTISING: THE EFFECT OF AI DISCLOSURE AND CULTURAL DISTANCE ON DESTINATION VISIT INTENTION

Jingya Huang, Bing Han, Hua Fan

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URLhttps://db.koreascholar.com/Article/Detail/443033

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1100

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AI Destination Advertisement Cultural Distance Advertisement Skepticism Visit Intention

저자

Jingya Huang(Chongqing Technology and Business University, China)
Bing Han(Shanghai University of International Business and Economics, China)
Hua Fan(Shanghai International Studies University, China)

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