FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI - koreascholar

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FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI

Hyoungkoo Ha, Erin Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443038

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1106

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial Intelligence (AI)AI-driven Innovation University–Industry Collaboration Entrepreneurial Universities Silicon Valley Model Business Model Innovation AI Marketing Strategies Knowledge Transfer Technology Commercialization Triple Helix Framework Ethical AI Partnerships

저자

Hyoungkoo Ha(Seoul Business School at aSSIST University, South Korea)
Erin Cho(The Hong Kong Polytechnic University, China)

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