MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES USING THE REAL ESTATE INFORMATION SERVICE - koreascholar

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MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES USING THE REAL ESTATE INFORMATION SERVICE

Michiko Miyamoto, Issei Mizonaga

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443041

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1109-1123

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Targeted Advertising Real Estate Marketing Programmatic Advertising Hierarchical Bayesian Model ROI Optimization

저자

Michiko Miyamoto(Nagasaki University, Japan)
Issei Mizonaga(Nagasaki University, Japan)

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