I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING - koreascholar

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I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING

Letwin Tawira, Alex Ivanov

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URLhttps://db.koreascholar.com/Article/Detail/443042

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1124-1135

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Avatar Congruity Self-congruity Theory TAM Virtual Try-on Apparel Shopping

저자

Letwin Tawira(The Hong Kong Polytechnic University, Hong Kong)
Alex Ivanov(The Hong Kong Polytechnic University, Hong Kong)

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