THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA - koreascholar

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THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA

Michiko Miyamoto, Yuan Ting Lin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443043

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1136-1145

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Goods Market Consumer Behavior Purchase Intention

저자

Michiko Miyamoto(Nagasaki University, Japan)
Yuan Ting Lin(National Taiwan University, Taiwan)

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