MAPPING THE EVOLUTION OF OLFACTORY MARKETING: A BIBLIOMETRIC ANALYSIS OF SCENT RESEARCH IN CONSUMER BEHAVIOR - koreascholar

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MAPPING THE EVOLUTION OF OLFACTORY MARKETING: A BIBLIOMETRIC ANALYSIS OF SCENT RESEARCH IN CONSUMER BEHAVIOR

Fangzhou Li, Katsutoshi Yada

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443044

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1146-1166

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Olfactory Marketing Scent Research Consumer Behavior Bibliometric Review Knowledge Mapping

저자

Fangzhou Li(Kansai University, Japan)
Katsutoshi Yada(Kansai University, Japan)

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