A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY - koreascholar

논문 상세보기

A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY

Marius Wait

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443048

구독 기관 인증 시 무료 이용이 가능합니다. 4,800원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1200-1214

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Mobile AppTAMSingle Case Study DesignHybrid CodingWILSales Education

저자

Marius Wait(University of Johannesburg, South Africa)

같은 권호 다른 논문