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식품위해와 소비성향을 고려한 수산물 소비영향요인 분석 KCI 등재

Analysis of the Factors Influencing the Consumption of Seafood Products Considering Food Hazards and Consumption Propensities

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  • URLhttps://db.koreascholar.com/Article/Detail/443070
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水産經營論集 (수산경영론집)
한국수산경영학회 (The Fisheries Business Administration Society Of Korea)
초록

Seafood, a major source of essential protein for human nutrition, has gained increasing significance as consumption rises due to higher income levels, growing health awareness, and environmental concerns. This study investigates the effects of individual lifestyles, food consumption tendencies, and food safety concerns on seafood consumption behavior. Utilizing data from the 2022 Food Consumption Behavior Survey conducted by the Korea Rural Economic Institute, the analysis categorizes consumers by age group to account for the nonlinear relationship between age and seafood consumption. Key variables include seafood purchase frequency, demographic characteristics, food safety concerns, and dietary preferences. The results reveal that seafood consumption patterns vary significantly across age groups, highlighting the importance of age-specific marketing strategies. Moreover, the findings suggest a need to expand and strengthen the promotion of food safety certification systems and to develop more targeted promotional strategies that reflect the diverse characteristics of individual consumers.

목차
Abstract
I. 서 론
Ⅱ. 이용 자료 및 연구 방법
    1. 표본의 특성
    2. 변수의 설정
    3. 분석모형
Ⅲ. 분석 결과
    1. 식품 소비 성향 요인 도출 결과
    2. 연령대별 수산물 소비 영향 요인 분석
Ⅳ. 요약 및 결론
REFERENCES
저자
  • 이병주(영남대학교 일반대학원 식품자원경제학과 박사과정) | Byeong-Joo Lee (Graduate Student, Department of Food Resource Economics, Graduate School, Yeungnam University, Gyeongsan, 38541, Rep. of Korea)
  • 이상호(영남대학교 식품경제외식학과 교수) | Sang-Ho Lee (Professor, Department of Food Economics Services, Yeungnam University, Gyeongsan, 38541, Rep. of Korea) Corresponding author