MEASURING MARKETING STRATGY IN A NEW MARKET: EMPIRICAL STURY IN JAPANESE SVOD MARKET - koreascholar

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MEASURING MARKETING STRATGY IN A NEW MARKET: EMPIRICAL STURY IN JAPANESE SVOD MARKET

Daiki Nagano, Michiko Miyamoto

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443078

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1228-1241

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Subscription Video On Demand (SVOD)Consumer Behavior Analysis Logistic Regression Covariance Analysis

저자

Daiki Nagano(Nagasaki University, Japan)
Michiko Miyamoto(Nagasaki University, Japan)

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