THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS - koreascholar

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THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS

Misano Jojima, Michiko Miyamoto

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443080

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1261-1274

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumer ValuesSales ChannelProduct AwarenessPurchase IntentionPurchase Behavior

저자

Misano Jojima(Nagasaki University, Japan)
Michiko Miyamoto(Nagasaki University, Japan)

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