CAN AI CHATBOTS BE HUMAN OR SUPER-HUMAN AS CUSTOMERS DESIRE? THE MAGIC OF EMBODIED VIRTUAL WRITING SPEED - koreascholar

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CAN AI CHATBOTS BE HUMAN OR SUPER-HUMAN AS CUSTOMERS DESIRE? THE MAGIC OF EMBODIED VIRTUAL WRITING SPEED

Helen Si Wang, Chi Kin (Bennett) Yim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443081

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1275-1284

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Chatbot Encounters Non-anthropomorphic Embodiment Customer Satisfaction Writing Speed

저자

Helen Si Wang(University of Colorado – Denver, USA)
Chi Kin (Bennett) Yim(The University of Hong Kong, Hong Kong, China)

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