SCARCITY AS A BRIDGE: TRANSFORMING MATERIALISM INTO ETHICAL CONSUMERISM - koreascholar

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SCARCITY AS A BRIDGE: TRANSFORMING MATERIALISM INTO ETHICAL CONSUMERISM

Minjeong Kim, Eric Haley, Matthew Pittman

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443124

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1311

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Materialism Ethical Consumer Scarcity

저자

Minjeong Kim(Millikin University, United States)
Eric Haley(University of Tennessee, Knoxville, United States)
Matthew Pittman(University of Tennessee, Knoxville, United States)

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