UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES - koreascholar

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UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES

Giada Mainolfi, Alessandro De Nisco, Myriam Caratù, Genni Perlangeli

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443125

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1312

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Country ImageCultural HeritageCultural Heritage ImageContent Analysis

저자

Giada Mainolfi(University of International Studies of Rome (UNINT), Italy)
Alessandro De Nisco(University of International Studies of Rome (UNINT), Italy)
Myriam Caratù(University of International Studies of Rome (UNINT), Italy)
Genni Perlangeli(Bocconi University, Italy)

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