THE IMPACT OF CERTIFICATION ON CONSUMER TRUST IN THE FIRE SAFETY SERVICE: A SIGNALING THEORY APPROACH - koreascholar

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THE IMPACT OF CERTIFICATION ON CONSUMER TRUST IN THE FIRE SAFETY SERVICE: A SIGNALING THEORY APPROACH

Heeseok Woo, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443128

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1315

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Certification Trust Safety Service Signaling Theory

저자

Heeseok Woo(Changwon National University, Nara Corporation, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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