THE EFFECT OF MANUFACTURERS’ CHANNEL STRATEGY AND PRODUCT STRATEGY ON PERFORMANCE IN OVERSEAS MARKET: BASED ON OPTIMAL DISTINCTIVENESS THEORY - koreascholar

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THE EFFECT OF MANUFACTURERS’ CHANNEL STRATEGY AND PRODUCT STRATEGY ON PERFORMANCE IN OVERSEAS MARKET: BASED ON OPTIMAL DISTINCTIVENESS THEORY

Shunnosuke Fukuchi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443130

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1317

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Manufacturers’ Channel Strategy Product Strategy Optimal Distinctiveness Theory

저자

Shunnosuke Fukuchi(Keio University Graduate School of Business and Commerce, Japan)

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