BACKLASH AGAINST ACTIVISM IN REWARD-BASED CROWDFUNDING CAMPAIGNS - koreascholar

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BACKLASH AGAINST ACTIVISM IN REWARD-BASED CROWDFUNDING CAMPAIGNS

Alex Yao Yao, Erlinde Cornelis, Mujtaba Ahsan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443247

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1352-1356

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Crowdfunding social justice advocacy founder identity moderated mediation analysis

저자

Alex Yao Yao(San Diego State University, USA)
Erlinde Cornelis(San Diego State University, USA)
Mujtaba Ahsan(San Diego State University, USA)

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