SUSTAINABLE TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE - koreascholar

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SUSTAINABLE TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE

Genni Perlangeli, Andrea Rea, Răzvan-Ionuţ Drugă, Ismail Muhammad

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URLhttps://db.koreascholar.com/Article/Detail/443561

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1363-1378

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainability Cultural Heritage Sustainable Tourism

저자

Genni Perlangeli(Bocconi University, Italy)
Andrea Rea(Sapienza University of Rome, Italy)
Răzvan-Ionuţ Drugă(Ovidius University of Constanța, Romania)
Ismail Muhammad(Sukkur IBA University, Pakistan)

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