This study proposed and empirically validated an integrated conceptual model combining protection motivation theory (PMT) and the theory of planned behavior (TPB) to explain the policy acceptance of special evacuation stair installation and the evacuation intentions of users in deep subway stations. An online survey was conducted among metropolitan subway riders (18 items total, 15 core items), and data were analyzed using SPSS Statistics 26.0 for exploratory factor analysis (EFA), multiple regression, K-means cluster analysis, and chi-square tests. EFA confirmed a four-factor structure—awareness, perceived feasibility and trust, behavioral intention, and policy acceptance—with Cronbach α ≥ 0.78 for all factors. Regression results indicated that attitude and perceived behavioral control significantly predicted behavioral intention (p < 0.001) that in turn demonstrated strong explanatory power for policy acceptance (p < 0.01). Cluster analysis identified three user typologies (“high awareness–high acceptance,” “moderate awareness–moderate acceptance,” and “low–awareness–low acceptance”), and chi-square tests revealed significant group differences in prior training and in-depth guidance participation (p < 0.05). The findings suggested that the integrated PMT–TPB model effectively captured the determinants of evacuation stair acceptance and intention, providing a foundation for tailored communication and training strategies.