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Analysis of consumer perceptions of travel bag using text mining KCI 등재
텍스트마이닝을 활용한 여행 가방에 대한 소비자 인식 분석
pp.419-431
This study investigates how consumer perceptions of travel luggage changed from 2022 to 2024 using text mining and network analysis of online text data. Following the COVID-19 pandemic, the rapid recovery of travel demand influenced lifestyle patterns and consumer expectations, including travel bag preferences. In 2022, key terms such as “COVID-19,” “safety,” “mini,” “size,” and “price” reflected a strong interest in compact, affordable bag suitable for domestic and short-term travel. Moreover, practicality and hygiene-related features, such as waterproof and antibacterial materials, were emphasized. In 2023, with the resurgence of international travel, consumer interests expanded to include “durability,” “brand,” “lightweight,” and “design.” And travel luggage began to be perceived not only as a functional item but also as a means of personal expression and a fashion item. In 2024, perceptions became even more diverse, focusing on usability keywords like “storage,” “interior,” and “convenience,” as well as trust-based terms such as “purchase,” “review,” and “promotion.” Security concerns also increased, as evidenced by terms like “skimming” and “pickpocketing.” These findings reveal that consumers consider multiple value types—functionality, design, brand identity, user trust, and security—when purchasing travel bag. According to the study, brands should develop multidimensional strategies that reflect consumers’ evolving language and emotional needs and employ tailored content, such as functional information, trend-driven narratives, influencer reviews, and security tips, to enhance consumer trust and satisfaction.
I. Introduction
Ⅱ. Review of Literature
1. Travel bag market status
2. Type and classification of travel bag
Ⅲ. Research Method
1. Subject and scope of the study
2. Data analysis method
Ⅳ. Results and Discussion
1. Perception of travel bag in 2022
2. Perception of travel bag in 2023
3. Perception of travel bag in 2024
Ⅴ. Conclusion
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