간행물
복식문화연구 KCI 등재 The Research Journal of the Costume Culture 服飾文化硏究
- 발행기관 복식문화학회
- 자료유형 학술지
- 간기 격월간
- ISSN 1226-0401 (Print)2383-6334 (Online)
- 수록기간 1993 ~ 2026
- 주제분류 자연과학 > 생활과학 자연과학 분류의 다른 간행물
- 십진분류KDC 381DDC 391
권호리스트/논문검색
33권 4호 (2025년 8월) 9건
1.
2025.08
구독 인증기관 무료, 개인회원 유료
This study investigates how consumer perceptions of travel luggage changed from 2022 to 2024 using text mining and network analysis of online text data. Following the COVID-19 pandemic, the rapid recovery of travel demand influenced lifestyle patterns and consumer expectations, including travel bag preferences. In 2022, key terms such as “COVID-19,” “safety,” “mini,” “size,” and “price” reflected a strong interest in compact, affordable bag suitable for domestic and short-term travel. Moreover, practicality and hygiene-related features, such as waterproof and antibacterial materials, were emphasized. In 2023, with the resurgence of international travel, consumer interests expanded to include “durability,” “brand,” “lightweight,” and “design.” And travel luggage began to be perceived not only as a functional item but also as a means of personal expression and a fashion item. In 2024, perceptions became even more diverse, focusing on usability keywords like “storage,” “interior,” and “convenience,” as well as trust-based terms such as “purchase,” “review,” and “promotion.” Security concerns also increased, as evidenced by terms like “skimming” and “pickpocketing.” These findings reveal that consumers consider multiple value types—functionality, design, brand identity, user trust, and security—when purchasing travel bag. According to the study, brands should develop multidimensional strategies that reflect consumers’ evolving language and emotional needs and employ tailored content, such as functional information, trend-driven narratives, influencer reviews, and security tips, to enhance consumer trust and satisfaction.
4,500원
2.
2025.08
구독 인증기관 무료, 개인회원 유료
This study explores the operational challenges of emerging fashion designers in South Korea through in-depth interviews. The findings reveal significant challenges across key components of brand operation: product and image development, production, sales, promotion, and finance. Designers sought to express original narratives through their collections each season but encounter significant obstacles, such as limited production capacity, lack of marketing resources, and financial instability. Small order volumes hinder securing manufacturers, forcing designers to reinvest most revenue into sample development, with little left for labor or growth. Based on these insights, the study proposes three strategies to strengthen designer brand growth. First, it is necessary to ensure the efficient operation of numerous institutions and associations in Korea through systematic and continuous support at each stage of their programs. Each institution and association should independently run their own separate support programs to improve their expertise, optimizing the government’s limited budget. Second, adopting an agency model for emerging fashion designers, similar to entertainment agencies, can be effective. In this model, agency-affiliated celebrities act as muses for clothing lines and merchandise, enhancing sales via strategic promotion and marketing while encouraging mutual growth through revenue sharing. Third, the Korean fashion designer industry’s distribution structure needs reform.
5,500원
3.
2025.08
구독 인증기관 무료, 개인회원 유료
Transmedia storytelling (TS) narrates and supplements a storyworld in a unified and coordinated manner across multiple media channels and forms. It overcomes the limitations of traditional media’s singularity and restricted reach by leveraging digital technologies. Advancing digital technologies have introduced diverse media into fashion exhibitions, supplementing interpretation and expanding the storyworld to aid the understanding of fashion’s social, cultural, and artistic meanings. This study aims to examine the effectiveness of social media in facilitating TS within fashion exhibitions. In researching this topic, we studied the concepts and applications of TS and social media in fashion exhibitions, using a 2023 fashion week organised by a South Korean universityas a case study. Purposeful sampling involved interviews and questionnaires with exhibition committee members, participants, and visitors. Reflective thematic analysis (RTA) was employed to iteratively analysis the data. This study clarifies the unique functions of various media forms and channels in TS for fashion group exhibitions, with a focus on their synergistic effects. Reflective thematic analysis of the results indicate that TS effectively addresses the challenges of narrating complex and fragmented exhibitions by attracting visitors, supplementing content gaps, and expanding engagement. The collected data offers empirical evidence of TS’s potential in emerging exhibition storytelling and highlights Instagram’s key function within a TS system.
5,500원
4.
2025.08
구독 인증기관 무료, 개인회원 유료
This study investigates the traditional costumes featured in The Purple Hairpin, a representative work of Cantonese Yue opera, and explores their creative adaptation into modern fashion design. Cantonese Yue opera costumes, known for their symbolic patterns, colors, and craftsmanship, embody the cultural and aesthetic identity of the region. Through comprehensive literature review, field research, and analysis of museum artifacts and performance images, the structural and symbolic characteristics of key characters’ costumes were systematically examined. Based on these findings, two modern womenswear designs were developed: one inspired by the Xiaoguzhuang worn by noblewomen and another based on the Yuanling, a traditional official’s robe. Each design aimed to harmonize traditional aesthetics with contemporary sensibilities and functionality. Patterns for these designs were drafted and tested using Style3D software to conduct virtual fitting simulations, which allowed for evaluating wearability, aesthetic qualities, and structural stability. The results demonstrate that the distinctive symbolic elements and artistic values of traditional Yue opera costumes can be successfully reinterpreted into modern fashion, while digital tools enhance the efficiency and precision of pattern development. This research contributes to preserving and revitalizing traditional costume culture by providing a practical methodology for modern application, as well as offering insights for future global promotion and creative use of Chinese traditional dress in contemporary fashion contexts.
5,200원
5.
2025.08
구독 인증기관 무료, 개인회원 유료
This study identified the effects of factors related to physical fashion brands’ sales promotions on consumers’ reactions and purchase intentions, while also determining the differences in these effects according to the consumers’ generations and genders. For the empirical analysis, the study used SPSS and AMOS 25.0, with frequency analysis, EFA, reliability analysis, CFA, SEM analysis, and multiple-group comparison analyses also performed. The results of multiple-group comparison analyses of the generation groups showed that the effects of consumers’ affective reactions on their purchase intentions differed between the MZ generation(a generational group comprising the millennial generation and Gen Z) and active seniors, with the influence on the active seniors group greater than on the MZ generation group. The effects of cognitive reaction on purchase intention also differed between the two groups, with the influences on the active seniors group again greater than on the MZ generation, moreover the result was significant only for the active seniors group. The influence of affective reactions on purchase intention also differed in the result of the comparison of gender groups, with the impact greater for male consumers than for female consumers. Finally, the effect of cognitive reactions on purchase intention was greater for female consumers than male consumers, with the result significant only for female consumers. Based on these findings, the study recommends adopting different sales promotion strategies for each consumer group to induce positive purchasing behavior.
5,200원
6.
2025.08
구독 인증기관 무료, 개인회원 유료
The aim of this study is to enhance understanding of government and association-led fashion support programs through in-depth interviews with program managers, identifying areas for improvement. A phenomenological approach, which explores the essence of a particular phenomenon as it manifests in human life to obtain an in-depth understanding of how individuals who have experienced the phenomenon perceive it and its meanings, is adopted. Evaluation criteria for receipt of supports included qualitative factors such as design, branding, product viability, market potential, and completeness, assessed by a panel of academics, buyers, stylists, media critics, distribution experts, press personnel, and designers. Some support programs provided stage-specific assistance based on revenue or business duration, while others required brands at vastly different stages—for example, in their fifth year or over twenty years since launch-to compete within the same program. Challenges faced by designer brands included limited budgets, timing constraints, poor inter-agency communication, and administrative burdens. Suggested improvements involved engaging fashion industry experts in policy planning, integrating export data from overseas production, simplifying documentation, revising regulations, fostering cross-industry collaboration, and establishing fashion venture funds to support competitive brands and accelerate growth. Future plans include expanding support through cultural content and material innovation to boost global recognition of Korean fashion brands. Findings indicate that strategies for vitalizing emerging Korean fashion designers include cross-industry collaboration, expert-led policy development, securing specialized investment funds, and elevating Seoul Fashion Week’s significance as a global platform to increase brand visibility and facilitate domestic and international orders.
4,900원
7.
2025.08
구독 인증기관 무료, 개인회원 유료
The development of digital media has fundamentally transformed modes of visual expression and mechanisms of emotional communication, redefining the identity and performative function of fashion illustration, particularly within short-form content. This study thus aims to analyze the emotional performance strategies used in short-form video fashion illustration content and to interpret these strategies through an integrated framework combining performative image and emotional design theories. As a methodology, five actively operating English-language YouTube channels were selected, each recognized for producing fashion illustration content in short-form videos and holding a subscriber base of over 50,000. The study conducted a qualitative analysis of short-form videos from these channels, examining how they engage viewers emotionally across Norman’s three levels: visceral, behavioral, and reflective. The results revealed that short-form video fashion illustration content employs multi-layered emotional strategies: immediate aesthetic stimulation through visceral visual impact, behavioral immersion via sharing of the drawing process, and reflective meaning-making through storytelling and socio-cultural messages. Notably, these strategies extend beyond the mere display of images, positioning the illustration as an active agent that performs and elicits sensory, emotional, and social engagement from audiences. The study concludes that the convergence of performative image theory and emotional design offers a comprehensive lens to decode how fashion illustration short-form videos function both as visual art and as performative acts. These findings contribute theoretical and practical insights for future digital fashion content creation and research in the visual arts, highlighting how emotional experiences are strategically constructed in contemporary digital media contexts.
5,200원
8.
2025.08
구독 인증기관 무료, 개인회원 유료
This study aims to digitally reconstruct five representative traditional male costumes of Peking Opera—Mang (蟒), Pi (帔), Go (靠), Seup (褶), and Ui (衣) using 3D virtual clothing production software. Peking Opera costumes are rich in symbolic meaning, reflecting traditional Chinese aesthetics, theatrical hierarchy, and cultural heritage, but their preservation is challenging due to material fragility, deterioration over time, and limited public access. To address this issue, the study first extracted detailed structural features, patterns, colors, and embroidery motifs from historical visual references and traditional design materials. Garment patterns were then developed in a digital format, with decorative elements digitized, imported into CLO 3D, and applied to the garments with precision. Each costume was reconstructed with careful attention to accurate proportions, fabric texture, color fidelity, and traditional decorative layout based on authentic examples. The resulting digital garments effectively represent the visual, structural, and symbolic characteristics of the five selected traditional Peking Opera costumes. Our research demonstrates the potential of 3D virtual clothing technology as a valuable tool for preserving, documenting, and communicating intangible cultural heritage. By providing high-fidelity digital reconstructions, the study contributes to building accessible digital resources for virtual exhibitions, cultural education, academic research, and future applications in heritage conservation, while the findings emphasize the importance of digital tools in supporting the long-term preservation and transmission of traditional costume knowledge.
4,800원
9.
2025.08
구독 인증기관 무료, 개인회원 유료
This study explores the expressive characteristics of new media fashion collections, which have emerged through the convergence of fashion and digital technologies. As new media develops with the integration of old media, fashion collections are increasingly functioning as media tools to convey identity, narrative, and artistic intent beyond aesthetic presentation. Through a literature review and case analysis of collections from 2000 S/S to 2025 S/S, this study defines the term ‘new media fashion collection’ and investigates its communicative functions. The findings reveal that such collections embody the significance of the expansion of space-time, evolution of expression methods, and decentralization of experience, while diversifying meanings and modes of expression based on new media attributes such as extensibility, integrativeness, and interactivity. More specifically, their expressive characteristics can be understood through four characteristics: the direct representation through borrowing, the diversity of message expression, the immersion through unreality, and the narrative construction via editing. Collectively, these characteristics demonstrate how new media fashion collections emphasize themes by using digital technology to borrow or transform old media content. Digital technologies allow fashion collections to unfold across limitless space-time dimensions, positioning them as versatile communication media and enhancing expressive possibilities. These approaches reflect how fashion collections in the digital era integrate technological elements to enrich communication and viewer engagement. This research contributes to the positioning of fashion collections as a form of media and offers a framework for analyzing their evolving expressions. Further, it highlights the need for continued interdisciplinary research bridging fashion, technology, and media theory.
5,100원
