This study investigates how fashion intellectual property (IP) discourse has been represented and disseminated through podcasts as a medium of cultural communication. Specifically, it analyzes 40 episodes of the podcast Fashionably IP, produced by the European IP law firm HGF between 2022 and August 2025. Using a combined methodology of Leximancer-based text mining and qualitative content analysis, it identifies three key thematic axes in the discourse: trademark protection, legal applicability of design and copyright, and cultural and legal significance of brand identity. First, trademarks are closely linked to brand identity and are repeatedly highlighted through cases involving counterfeits and registration disputes. Second, design rights are influenced by the hybrid nature of fashion design, which combines utility and artistic expression. Third, the branding concept is interpreted beyond its legal function, serving as a narrative resource that reinforces the ethical legitimacy of creators’ rights within consumer culture. The study elucidates the diffusion of legal awareness through cultural communication, demonstrating how legal discourse extends beyond institutional frameworks to social empathy and ethical reflection. Ultimately, it provides a new framework for interpreting fashion copyright and design rights in the digital era, emphasizing how cultural communication channels such as podcasts can democratize legal knowledge and raise public awareness of creators’ rights.
This study compares and analyzes the virtual fitting results of tailored jacket according to differences in digital production workflows using the CLO 3D virtual fitting program. The workflows presented in educational materials were examined based on the preparing, modeling, and finishing stages. This approach enabled identifying essential workflows and performing virtual fitting simulations using the same tailored jacket design to compare differences in results. The findings indicate that the pattern composition method directly influenced 3D appearance and structural stability of the garments. When more complex internal structures were incorporated, the silhouette appeared more realistic, although the increased number of contact points reduced simulation stability. Moreover, details such as armholes, sleeve slits, and welt pockets were most effectively represented in workflows that closely reflected actual sewing processes, thereby enhancing the overall completeness of the virtual garments. These results highlight the importance of choosing an appropriate workflow when considering the design objectives in digital garment production. In particular, adopting workflows based on real sewing structures is essential when the goal is to improve detail representation and overall garment completeness. This study emphasizes the academic significance of systematically examining workflow differences in CLO 3D, providing new insights into how digital garment production workflows influence simulation accuracy and quality.
This study explores the spread of night clothes across Korea, focusing on the new concepts and styles that emerged amid Western cultural influence during the Japanese colonial period and after liberation. By analyzing newspapers, magazines, and films from the 1920s to the 1950s, it traces how nightclothes evolved from being exclusive to the upper class in traditional Japanese society—where commoners made little distinction between daily wear and sleepwear—to becoming a common household item. In the early 20th century, intellectuals’adoption of Western-style nightclothes triggered a cultural shift, and by the 1920s, nightclothes became widespread owing to the growth of middle-class luxury, hygiene awareness, and American influence as well as expanded sewing education and commercialization. Three main types of nightclothes emerged: traditional, Japanese, and Western. Japanese and Western styles were initially worn by men and the elite, while traditional forms persisted among women and commoners, creating a dual clothing structure. This study highlights nightclothes as both a marker of modernity and a reflection of Korea’s social and cultural transformation. By examining their coexistence with traditional clothing, Japanese, and Western dress, as well as the influence of education, media, and distribution, this study provides an important foundation for understanding the evolution of modern Korean dress culture.
This study examines how consumer characteristics–wellness, religiosity, and fashion consciousness–on the perception of modest activewear attributes and purchase intention among Indonesian consumers. It employed the FEA consumer model, which integrates functional, expressive, and aesthetic dimensions for clothing development. A total of 200 responses were collected from adult women in Indonesia through an online survey conducted from October 16 to 25, 2023. Using SPSS 26.0, frequency analysis, factor analysis, multiple regression, and reliability testing were performed. The results indicate that fashion consciousness and physical wellness significantly influence the functional elements of modest activewear, while fashion consciousness and religiosity significantly affect the expressive elements. Furthermore, fashion consciousness, religiosity, and physical wellness all have significant effects on the aesthetic elements, with fashion consciousness emerging as the most influential factor. In contrast, emotional wellness did not show a significant effect. Regarding purchase intention, functional and expressive attributes of modest activewear show significant positive effects, while aesthetic perceptions directly shaped Indonesian women’s purchase decisions. While prior research on modest fashion has largely emphasized religious motivations, this study advances the discourse by integrating wellness and fashion consciousness as equally important drivers. This study analyzes three consumer characteristics within the FEA framework, offering a unique perspective on how lifestyle, fashion, and religiosity influence modest activewear consumption.
Modern society seeks coexistence across boundaries, inspiring fashion studies that transcend gender norms to promote equality and harmony. The current study aimed to (a) analyze and classify the design characteristics of men’s genderless fashion (Study 1) and (b) investigate the perceptions, attitudes, and purchase intentions of millennial and Gen Z male consumers regarding genderless fashion (Study 2). For the first study, we selected 192 photographs highlighting genderless features from the men’s clothing collections of 2020 F/W and 2021 S/S in Paris, Milan, London, and New York. A group of fashion experts conducted the classification, with an inter-coder reliability of 92.1%. Genderless fashion was classified into four design properties: fusion, mixing male and female characteristics; juxtaposition, showing coexistence without mixing; transition, emphasizing opposite characteristics; and neutrality, showing neither male nor female features. For Study 2, an online survey was conducted with men in their 20s and 30s (N=74, MeanAge=31.04). The participants reviewed 12 representative photographs that were obtained from Study 1, evaluating recognition, attitudes, and purchase intentions. The results showed that the participants perceived transition as the most feminine, while they judged juxtaposition, fusion, and neutrality as more neutral. The stronger the feminine elements in the materials, colors, silhouettes, fit, and decorative details were, the lower the attitudes and purchase intentions became. This research is significant vis-à-vis identifying the design characteristics of men’s genderless fashion and providing design directions that may encourage actual purchases among millennial and Gen Z male consumers.
While the adoption of AI-based design tools is accelerating in design education, limited research has examined learners’ psychological acceptance of these tools. This study therefore investigates perceptions of CLO 3D, Stable diffusion, and ChatGPT through the Technology Acceptance Model (TAM). Survey data were collected from 70 design majors at a university in Seoul and analyzed using regression methods, focusing on four key variables: perceived learning difficulty, efficiency, visual satisfaction, and commercialization potential. The results revealed paradoxical patterns in learning experience, where higher learning intention and perceived intuitiveness sometimes increased learning burden, while efficiency and output similarity reduced it. Efficiency perceptions were strengthened by learning intention, CLO 3D output similarity, and ChatGPT’s visualization support, but weakened when learners relied heavily on traditional creativity or when Stable diffusion’s creativity reflection was emphasized. Visual satisfaction was positively influenced by portfolio development and practical application intentions yet decreased when judged strictly by conventional creativity standards. Commercialization potential increased with efficiency, time savings, ChatGPT utilization, and application planning, but declined with greater familiarity with hand sketching. These findings validate TAM’s dimensions of usefulness and ease of use while highlighting the moderating role of comparison with traditional workflows. The study contributes theoretically by extending TAM to creative education contexts and provides practical guidance for developing instructional strategies that balance efficiency, creativity, and professional applicability.
Jeans, emblematic of enduring fashion appeal, serve as a barometer of societal trends. This study explores the evolving landscape of meta trend analysis in the fashion industry, acknowledging the need for methodologies tailored to the vast amounts of data available through social media. By focusing on jeans, a quintessential fashion staple, the research applies text mining techniques, specifically TF-IDF analysis, to examine design style changes over a decade. Methodologically rigorous, the study meticulously curates and analyzes Naver blog posts spanning from 2013 to 2022, filtering out content unrelated to design. Morpheme analysis isolates pertinent nouns, facilitating comprehensive TF-IDF examinations. Design elements—fit, color, material, detail, and rise length—are methodically dissected, revealing notable shifts over time. The skinny fit, once dominant, diminished in prevalence by 2022, contrasting with the ascendant popularity of the wide fit. Noteworthy trends emerge in color preferences, with black and white prevailing alongside a burgeoning interest in light blue. Elasticity appears as a key material characteristic that remains consistent throughout the study period. Moreover, temporal fluctuations in detailing, such as tears and decorative stitching, underscore the dynamic nature of fashion. This research makes a unique contribution to the literature on the intersection of fashion and big data, emphasizing design perspectives amid the prevalence of consumer-focused analyses. Its practical implications extend to informing online fashion product development and prioritizing design elements that resonate with contemporary consumer preferences.
This study analyzes how Bohemian styles were reinterpreted in modern fashion through the Chloé collections from the 2021 F/W to the 2024 S/S season, during which Gabriela Hearst served as creative director. A total of 221 photos from the Chloé ready-to-wear collections were collected from Vogue, a prominent fashion website, and analyzed. The design analysis method for empirical research involved a frequency analysis of formative characteristics, including especially silhouettes, materials, colors, and decorative elements that can be visually examined. Straight silhouettes were the most prevalent, reflecting the freedom of Bohemian style through layered styling. Regarding the materials, leather was the most prominent, and the use of suede, with its soft and flexible drape, conveyed romantic characteristics. Concerning colors, black was dominant, and when combined with folkloric decorations or silhouettes, it was used to emphasize ethnic traits. While minimal or undecorated designs were the most common among decorative elements, the use of pleats and flounces conveyed a feminine and romantic character through their fluid volume. By analyzing the formative characteristics of Chloé’s brand identity and the designer’s philosophy, this study showcases the need for further in-depth research into the formative traits of Bohemian style as interpreted by various high fashion brands. The findings are expected to serve as a valuable reference for future trend analysis and design development.