Modern society seeks coexistence across boundaries, inspiring fashion studies that transcend gender norms to promote equality and harmony. The current study aimed to (a) analyze and classify the design characteristics of men’s genderless fashion (Study 1) and (b) investigate the perceptions, attitudes, and purchase intentions of millennial and Gen Z male consumers regarding genderless fashion (Study 2). For the first study, we selected 192 photographs highlighting genderless features from the men’s clothing collections of 2020 F/W and 2021 S/S in Paris, Milan, London, and New York. A group of fashion experts conducted the classification, with an inter-coder reliability of 92.1%. Genderless fashion was classified into four design properties: fusion, mixing male and female characteristics; juxtaposition, showing coexistence without mixing; transition, emphasizing opposite characteristics; and neutrality, showing neither male nor female features. For Study 2, an online survey was conducted with men in their 20s and 30s (N=74, MeanAge=31.04). The participants reviewed 12 representative photographs that were obtained from Study 1, evaluating recognition, attitudes, and purchase intentions. The results showed that the participants perceived transition as the most feminine, while they judged juxtaposition, fusion, and neutrality as more neutral. The stronger the feminine elements in the materials, colors, silhouettes, fit, and decorative details were, the lower the attitudes and purchase intentions became. This research is significant vis-à-vis identifying the design characteristics of men’s genderless fashion and providing design directions that may encourage actual purchases among millennial and Gen Z male consumers.

Abstract
I. Introduction
Ⅱ. Review of Literature
    1. Concept of genderless
    2. Genderless fashion
    3. Consumer attitudes and purchase intention
Ⅲ. Research Method
    1. Research questions
    2. Study 1: Research on genderless fashion inmenswear collections
    3. Study 2: Consumer research
Ⅳ. Results and Discussion
    1. Study 1
    2. Study 2
Ⅴ. Conclusion
References

• Jae Ho Cho(Undergraduate Student, Dept. of Fashion Design, Konkuk University Glocal Campus, Korea) | 조재호 (건국대학교 글로컬캠퍼스 패션디자인학과 학부생)
• Minsun Lee(Assistant Professor, Dept. of Fashion Design, Konkuk University Glocal Campus, Korea) | 이민선 (건국대학교 글로컬캠퍼스 패션디자인학과 조교수) Corresponding author